Hello, I’m Ira I design thoughtful digital products.

Building
@Lingu, Folkeuniversitet

Portugal based
Working globally

10y of experience in building digital products from early stages to mature. Strong passion for Design, Technology & Digital Products.

WORK 24–26

Teaming up with founders to turn product ideas into functional, polished digital experiences.

Lingu learning platform on mobile and desktop At Lingu, I grew from UI Designer to Team Lead, helping build learning platforms, mobile apps, and teacher tools from the ground up. I owned user flows and interface design, turning broad briefs into accessible experiences for people with limited digital skills. I shaped solutions from early concepts through launch and continued improving them through real user feedback. Lingu Edtech Product UX LMS & teacher tools Learning apps Gamification Web design Brand & marketing Graphic design Team leadership
Language learning mobile app Folkeuniversitetet brand icon
Screver feedback experience on a phone Swiss AI-native Voice of Customer platform. I led the full UX/UI design process end to end, shaping the product from early concepts into a complex enterprise platform across survey creation, analytics, AI-powered insights, automation, and administration. Screver Voice of customer Platform design UX strategy Product planning Feature development Web design Folkeuniversitetet is one of Norway’s oldest education institutions, offering language, vocational, digital, and cultural courses across the country. I redesigned the website and applied the refreshed brand identity across the digital experience. Folkeuniversitetet Edtech Web design Design lead Branding
Get in touch to check more . Let’s talk.
Ira hand symbol Survey rewards mobile app
Glacier Express route map through the Swiss Alps User experience and user interface design for the future of digital passenger experience for the world-famous panoramic train in Switzerland. Glacier Express Luxury rail tourism UX Website Ticketing

and much more…

WHAT BUGS ME RIGHT NOW

Product & User Experience Design

My focus is complex B2B and enterprise products, from understanding requirements and mapping user journeys to interfaces, interactions, and design systems.

Together with product managers and engineers, I work through design decisions and interface states, and support implementation.

  • User experience mapping and design
  • UI for web and mobile applications
  • Interaction design
  • Strategic design

AI × Code-First Design

I use AI-assisted development to build and ship production-ready code. Working directly in code is now part of my everyday design process.

My current focus is applying niche, task-specific LLMs to design challenges across UX/UI, branding, and visual design.

  • Design-to-code delivery
  • AI design tooling
  • AI-first design systems
  • Prototyping with GenAI models and LLMs